Tea with a Titan is a weekly podcast during which Mary-Jo speaks with those people who have one thing in common: The quest for authentic greatness in their chosen arena.
The logo either symbolizes a protective shell or two birds, depending on how you see it.
As parents, we wanted to build a safe, meaningful and creative online gathering place specially for tweens. We know the tween years are critical and sensitive; it is a time when they learn to express who they are, forge friendships and fit in. And, since tweens love taking pictures, photo sharing is at the heart of it.
Zuzee is an online gathering place where tweens can share photos and design their own online and offline books. Mika Creative developed the logo and brand identity for the company, as well their marketing materials.
Owner Shelley Voyer realized there was a shortage of services geared towards tween girls. As this group has distinct tastes that are different from kids or teens, we spent quite a bit of time at the beginning talking to tweens and testing out different trends and styles to see what they liked best.
GTN’s Director of Marketing and New Business Development, Aron Bjornson, said that the overall branding package helped to attract key members like BC Ferries.
The Green Table Network was a non-profit initiative that worked with the restaurant industry to “recognize and showcase food service operators who have committed to improving their environmental performance while continuing to serve the best quality, tastiest food imaginable.” Strategically, we felt that the branding needed to reflect both the sustainability message and also the concept of pride and craftsmanship in the food industry. In branding the organization, our goal was to educate and motivate restaurants and food services businesses to become environmental stewards, by creating a cohesive branding package, including logo, stationary, leaflet design and portable exhibition materials to be used at events.
The concept for the logo came about while sketching different renditions of trees and the “aha” moment came with the circular foliage shape and the idea that it could also be a plate, with the trunk as a fork. The logo itself could be positioned in different ways – upright to represent the tree – and on it’s side, to look like a plate.
The Green Table brand package was a Graphex 2013 Awards finalist. Read more here.
I like to capture emotion in a photo – the lighting is secondary to the feeling. At the end of the day we have our memories. I want to give people the real thing – how they are, not how they want to look.
After working with Carrie on several client photo-shoots, we knew her identity needed to convey her witty and warm personality and her sense of professionalism. A bright fun colour paired with a simple, elegant icon came together to help Carrie stand out from other photographers in the field.